It’s a vibe.
Noosa, QLD, Australia
Pouch the Label is all about bringing adventure, style, and freedom to every day. Created by 2 best mates and inspired by the beach, sunsets, and time with friends, we designed our waterproof, sand-proof backpack-style bags to keep up with you. These bags let you stay hands-free for all the best things—bike rides, spontaneous beach trips, capturing the perfect sunset, or just hanging with your mates. For those who live for bold vibes, endless summer days, and staying ready for anything, Pouch the Label has your back.
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Inspired by the beach,
sunsets, and time with friends
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Meet
Olive & Heidi
The dynamic duo behind POUCH the label! Best friends who bonded over beach days, sunsets, and spontaneous adventures, Olive and Heidi created POUCH to design the perfect bag for an active, carefree lifestyle. Inspired by Noosa’s vibrant coastal vibes, they wanted to create something that keeps up with life on the go. Whether it’s riding bikes, hanging with friends, or capturing memories, Olive and Heidi believe in living hands-free and making every day feel like summer.
Features
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Whether you’re riding your bike, walking to the beach, or vibing with friends, the POUCH backpack lets you keep your hands free for all the important things, like holding your iced coffee or snapping a pic.
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No more awkward sand getting everywhere. The perforated design makes sure the sand falls right through, so your stuff stays clean and dry while you live your best beach life.
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With a canvas zip pocket and key clip inside, you’ve got a secure spot for your phone, AirPods, and other essentials—because we all know losing your keys at the beach is not the move.
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The drawstring is super easy to open, so you can grab whatever you need without breaking a sweat. #PouchLife